To believe or not - new research from Ponemon

New research from Ponemon on consumer behavious post breach breach - apparently over 31% of those surveyed terminated ties with an organization that had a breach.

Not sure to fully believe it when consumers say such stuff (I did not mean the Ponemon research itself:)) - I think consumers say what they think is the right thing to say. I think folks are still lukewarm when it comes identities getting stolen, card numbers being breached. There is not yet enough pain directly resulting from this.

However, I do hope this is true though - high time we took such breach information more seriously.